Tuesday, January 18, 2022

Who Had "Microsoft To Buy Blizzard" In Their Prediction Post For 2022, Then?

I'm going to do a proper post later today but I just came back from lunch to see this and I thought I might mention it...

Microsoft acquires Activision Blizzard

Or so GamesIndustry.biz has it. At first it looked like the ink wasn't quite dry on the deal yet, according to the sub-heading...

Sources tell Wall Street Journal a deal is near

but a bit further down in the piece we get confirmation direct from Microsoft...

"This acquisition will accelerate the growth in Microsoft's gaming business across mobile, PC, console and cloud and will provide building blocks for the metaverse'"

Because of course it's all about the metaverse.

The deal apparently went through at around $70b and makes Microsoft the world's third-largest gaming company, behind TenCent and Sony.

Bobby Kotick carries over...

"Microsoft has said that Activision Blizzard CEO Bobby Kotick will continue to serve in that position, but will report to Spencer after the deal closes"

Right. Sure. Of course he does.

And now we return you to your regularly scheduled programming, which is going to be, yes you guessed it, more about Chimeraland. All the stories that matter, here on Inventory Full.


  1. Yeah, that story did jump out of my feed a few times when I got up this morning. Pity anybody else in the gaming industry that had a press release planned for today.

    1. I refer all readers to your vastly superior post. I just wanted to get in first!

  2. Quite the unexpected news! Not sure what to think at this points, lots of pros and cons,S getting even bigger among the latter.
    And Bobby is out! check the latest - https://twitter.com/jasonschreier/status/1483560789202067462?t=g_QkD4bD9GN2dnOAgiqd_Q&s=19


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