Thursday, January 8, 2026

A Ghost Of A Chance - Is Sony Trying To Buck The AI Trend?

If you follow any gaming media at all, you've almost certainly heard about Sony's AI assistant, Ghost. I remember reading about something similar last year, when Microsoft was talking up its AI companions. I don't know how far along that project is now but Sony has just taken out a patent and the story's all over the gaming press. I got my heads-up from GamesIndustry but it's on Kotaku, IGN, Eurogamer, TechRadar...

It's a curious development in many ways. Any mention of AI still brings gamers out in hordes, waving their pitchforks and flaming torches, so it's relatively unusual to see any development in the field being received with anything less than complete revulsion. Reaction to this has been at least a little more nuanced.

According to Sony's press release, Ghost will provide "real-time assistance to a player that is encountering some difficulty with a specific scenario of gameplay" by "analyz(ing) a player's game state data to identify the scenario they are trying to progress through." Having figured out how to do whatever it is you weren't able to do from its intensive pre-training on Twitch streams and YouTube videos, Ghost would then "provide the player with visual illustrations of how certain game scenarios are played in order for the character controlled by the player to be able to achieve progress in the game."

This is being presented by Sony as a much more sophisticated and versatile alternative to what many players have been doing for years, namely looking stuff up on the web, reading guides, following walk-throughs, watching other players on video or livestream and then trying to copy whatever it is that works. 

Put that way, it seems eminently reasonable. I've been making the point, repeatedly, not just in my recent posts about Baldur's Gate 3, that an awful lot of games just aren't as much fun without some kind of online spoilers. Having the same information available inside the game without having to tab out or look at a second screen seems like it might be less intrusive and disruptive to gameplay.

Certainly , that's how Sony seem to be selling it. Underselling it, really. All of the linked articles use some form of Sony's formula "assistance during gameplay of a video game." Assistance is such an inoffensive word, isn't it? You'd feel like a jerk, complaining about someone else receiving assistance when they were having problems, wouldn't you? I mean, no-one wants to be the "git gud" guy in this scenario, do they?

I imagine Sony would like to avoid the kind of backlash that faces every company admitting to seeing value in AI. By presenting such an nonthreatening option, they presumably hope to get a partial pass. The gaming press seems, by and large, to be going along with the narrative.

The NME, not being a gaming journal as such, takes a somewhat more populist view. Their headline doesn't mention "assistance" at all, going instead with the much more click-worthy "PlayStation wants AI to play your video games for you.

Which made me wonder, would that be such a bad thing?


Let's take one example: Wuthering Waves. I really like Wuthering Waves. It has a strong storyline and memorable characters. I'd like to keep up to date with it. 

And yet somehow I can't seem to manage it. I've caught up twice but in both cases it took so much out of me I immediately fell behind again and now I'm so far adrift I doubt I'll ever have the motivation to try again.

I've been thinking about just watching the story on YouTube, where I'm sure I'll be able to find both full playthroughs and cut scenes edited to make full movies. Alternatively, I could do what millions of people do and watch someone else play the game on Twitch.

If there was an AI assistant as capable as NME imagines Ghost to be, though, I could log into the game, set it running and sit back to watch my own character play the game. Of the various options - play the game myself, have an AI play it for me, watch recorded highlights or watch another player - I'd put having an AI play my character second out of the four in terms of involvement and immersion.

Playing BG3, I can also think of other ways AI might improve the experience without inducing the player to resort to online guides or videos. When I was running around the Goblin Camp for hours looking for those damn Warg Pits and getting nothing but vague, unhelpful responses from any goblin I asked, it would have made a huge difference if there had been a conversation option that would have triggered an AI-assisted search and generated an in-character response from whatever NPC I was speaking to. 

What's more, if any of those responses turned out to be hallucinatory, that in itself would just be entirely in keeping with the quality of information you'd expect to get from asking a random goblin for directions! It's a win-win for the AI and the role-playing player.

The ironic thing about the current knee-jerk opposition to the use of AI in games is that before this kind of AI existed, the accepted view for as long as I've been gaming had always been that one day we'd have this amazing technology that would let all the NPCs talk like real people, react to our characters in convincing and realistic ways and generally make games feel like they weren't games at all. Remember StoryBricks and all those unfulfilled promises? 

And now here we are, looking down the barrel of the future we all said we wanted and now we all agree it wasn't what we wanted at all. Are we quite sure about that? If a game appeared that did everything AI promises to do but managed to do it without using AI, would we object to that in the same way? Or are we just cutting off our own noses in an entirely understandable but self-defeating attempt to spite the billionaires' faces? 

 

Notes on AI used in this post

Two illustrations because what else was I going to use? Both done at NightCafe

The header image is by the ever-annoyingly-named HiDream |1 Fast from the prompt "PlayStation wants AI to play your video games for you." 1970s Comic book panel art. Default settings. The original has three speech bubbles, two of which were gibberish. I removed those at SnapEdit but otherwise changed nothing. 

The second image is by Google Imagen 4.0 Fast from the prompt "I was running around the Goblin Camp for hours looking for those damn Warg Pits and getting nothing but vague, unhelpful responses from any goblin I asked" 1970s Comic book panel art. 

In this case, the gibberish speech bubbles actually make sense. Well, they don't... they're gibberish... but goblin speech is traditionally rendered like that and it fits the context, so I left it in. 

It's worth noting that NightCafe calls on AI to expand on all prompts of fewer than sixty words. It's on by default but you can toggle it off, which I seldom remember to do. The full prompts, as gussied up by some AI or other, probably Gemini or ChatGPT I'm assuming, are as follows:

Image 1: A 1970s comic book panel depicting a retro-futuristic robotic avatar playing a PlayStation video game, with thought bubbles above the robot and a PlayStation console. The robot has a determined expression as it manipulates a joystick. Text reads "PlayStation wants AI to play your video games for you." Vibrant, slightly desaturated colors, bold linework, and dynamic action lines in the style of Jack Kirby and Steve Ditko.. 

Image 2: "A determined adventurer, clad in worn leather armor, navigates a chaotic Goblin Camp under a hazy, ochre sky. The adventurer is actively searching, with a slight frown of frustration. Vague, speech bubble-like glyphs emanate from bewildered goblins, conveying unhelpful responses. The art style is a 1970s comic book panel, with bold, thick linework, a limited, earthy color palette, and a slightly gritty texture. Inspired by the dynamic compositions and character designs of Jack Kirby and Bernie Wrightson. Dramatic lighting casts deep shadows, enhancing the sense of urgency and the grimy atmosphere.

I really do need to remember to switch that AI assistance off, given how I go out of my way never to use named artists in the prompts. Maybe you can have too much AI assistance after all... 

Also, that second panel looks more like Wally Wood to me, although if you imagined Kirby inked by Wrightson...and the tails on the speech bubbles are all pointing the wrong way...

 

6 comments:

  1. Also something to keep in mind is Sony (for now at least) means Playstation and it isn't so simple to alt-tab out of a console game to look something up or watch a YouTube video. Generally that means going to a 2nd device, so having something that could help without leaving the game would be a real boon.

    Interestingly when Microsoft pushed CoPilot for Gaming the response seems pretty negative. But I think in general people are anti-Microsoft a lot more often than they're anti-Sony.

    I can't wait to get more AI in my games. I just hope I live to see it!!

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    1. I wonder if console-users in general are less sensitive to AI involvement in their games? I always think of consoles as being one step removed from the process.

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  2. There are MMOs that literally play the game for you. You choose a quest, hit a button, character goes and completes quest for you. It's the weirdest thing. I've never played such an MMO more than once, and I suspect, if the PlayStation really did play a game for you (as people suggest) that people would just not buy the game.

    An automated hint system seems like a good use of AI. If it works.

    I KNEW that second panel was of your character stomping through the goblin camp :-) I love that art style and will steal that prompt for myself!

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    1. I like autoquesting in principle. The practical problem I've always had with it is that I only ever see it in games that don't have interesting quests to begin with. The thing about some of the newer games I've played is that I sometimes think I'd enjoy the stories more if they'd just made an animated movie or tv show instead. It often feels like that's what I'm watching, with a few interruptions when I have to do some not very enjoyable tasks or even less enjoyable fighting. The game part is the weakest element. That's where I'd be interested in an option to have the game play itself while I just watched.

      As for the AI image generators, I have a kind of love/hate relationship with them now. They're good enough to give some very satisfying results but they clearly perform best when asked to work in the style of existing, human artists. The images in the post would not look the way they do if the AI hadn't added Kirby, Ditko and Wrightson to the bare-bones prompt I gave them. That does make me uncomfortable. On the other hand, I'm aware I could make some great mages that would give me a lot of pleasure if I was willing to use those kinds of reference points myself.

      For music, I compromise by having Gemini summarize the style of a particular band or musician, then feed that into Suno without the names. That seems less dubious because of the way songs are routinely both covered and sampled. Art generally isn't so doing the same with images feels less comfortable. I suspect that in five years very, very few people will be worrying about any of this, though. It's just the transitional phase that's weird.

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  3. I'm not so sure that Ghost would be handled. If you seek it out and ask for help, that's one thing, but having it butt in --like... oh... Clippy-- that would turn people off a LOT. It reminds me of when I was raiding and someone who wasn't a Mage or on the Mage Team decided to have a meeting with me to "improve my performance". My Team Lead was fine with how I was working out, so why did this guy decide I needed to work on my performance?

    Sony has to walk a tightrope here, because it could quite easily turn very intrusive and become just as irritating as pop-up ads. I'm not convinced that they'll be able to pull it off. Still, among console gamers at least Sony can do no wrong, so it's entirely possible that Sony could dump a steaming pile of crap and call it Ghost and the fanboys would buy it, but I think that in private people are suddenly pretty wary that Sony's Ghost could quite easily play the game for them (it's only a small step, after all, from telling you what you're doing wrong to actually doing it for you). That extra step of watching a video or seeing what Ghost thinks is the right thing to do can be easily wiped out by allowing Ghost to utilize keypad commands.

    It's not that far removed from Retail WoW's "single button rotation", which according to reports does a better job of maximizing combat than the majority of players.

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    1. I don't think anyone's suggesting Ghost would override the player or offer unsolicited advice. It would be the same as any in-game option - you'd have to trigger it intentionally to start it up. I can see there eventually being an "autoplay" option - it's only one more, lower, level of difficulty than the commonly-used "Story" mode , after all - but I think any idea that Ghost or any form of AI assistance will take over against your wishes and play the game for you is fantasy.

      In any case, game developers and hardware manufacturers want to sell games and consoles. If Ghost significantly reduces sales, there'll be no more Ghost. But if it turns out it increases sales...

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