Blaugust Is Back, Baby! Or It Will Be In A Couple Of Weeks...

Roll up! Roll up! Roll up! The circus is in town! For one month only, the amazing Festival of Blogging returns to amaze, delight and entertain! Get your tickets now!

Erm... or next month, actually. It doesn't start until August. And there aren't any tickets. Other than that everything I just said was totally accurate...

Every year I do this and every year I think to myself  "But surely everyone knows all this already?" It's hard to imagine many people reading this blog and not having previously participated in, or at least heard about, the traditional summer event. I mean, it's been going for thirteen years. (Actually fourteen but it lay fallow for one.) 

For the few who don't know all about it already, let me direct you to Contains Moderate Peril, where  Roger "Mr. Peril" Edwards engages in conversation with himself to explain what Blaugust is all about and how it came to be. For the rest, I'll do my best to keep things entertaining.

And now I see that, since I added that link, Krikket has posted the official version. Well, as official as we're going to get now Belghast isn't here to set the tone, pace and agenda.

As most people reading this will likely know, Belghast was both the instigator and the inspiration for the whole thing. Very sadly, Bel's no longer with us following his sudden, unexpected and tragic death at the beginning of July but his spirit remains and sustains us in making sure the event he created continues in both his absence and in his memory. 

Krikket took point last year, when Bel was also unable to take charge through personal circumstances, and she and some of the other Mentors are stepping up once again to make sure this year's event goes ahead as Bel would certainly have wanted. Between her post and Roger's, I imagine most questions should be answered but if not, you're always welcome to drop into the Blaugust Discord and ask.

In fact, why not just go there and hang out? It's fun! And friendly! And free! 

Let me also show you where to go to sign up. That's probably the most important part. Maybe I should have led with that...

But Bhagpuss! Didn't you say I wouldn't need a ticket? Yes, Victoria, I did! And indeed you won't, if all you want to do is enjoy the show. But if you'd like to win some of the many, many prizes on offer you will need to leave your name at the door. 

Ah, yes, the prizes. What are they? Well, these are the ones we've been using for years. Belghast invented them and tweaked them as the event developed:

Newbie Blogger Award – You did it! You joined Blaugust for the very first time and we are extremely happy to welcome you into this raucous community. As a result, we are going to recognize your efforts just for signing up.

Bronze Award – You made at least 5 posts during the month of August 2026.

Silver Award – You made at least 15 posts during the month of August 2026.

Gold Award – You made at least 25 posts during the month of August 2026.

Rainbow Diamond Award – You beat the original challenge and posted 31 times or more during the month of August 2026. 

This year, The Committee (Please don't call us that! - Everyone.) has come up with a lovely, inclusive, attainable, set of goals intended to drive community engagement:

Make a post on your blog on or before August 1st, 2026 inviting other bloggers to participate in Blaugust. Make sure you link the signup form.

Make at least 5 posts directly inspired by a post by another Blaugust participant. Make sure you provide a link back to the post in question.

Engage with other Blaugust participants at least once per week.  Read posts, leave comments, join discussions in the Blaugust Discord and share posts written by others on social media. 

Guest post on another Blaugust participant’s blog – or have someone else guest post on yours!

Create or join in a group project – choose a topic, find some other bloggers, and each post your own take on that topic on the same day.

You don't have to do all of them. Okay, since they're entirely voluntary, technically you don't have to do any of them. But if you do decide to join in and you want a badge at the end, you need to do at least three of them. That will entitle you to the Community Builder Badge which I'm really, really hoping looks something like this:

Ah... That reminds me.

One thing that's worth mentioning is the room-elephant known as AI. Funny name for an elephant. Although, what would be a normal name for an elephant? Blessed if I know. They can't all be called Jumbo or Dumbo, surely?

Anyway, we have some rules about AI this time. (I imagine we had some last time, too. I just can't remember what they were.) This year, though, they're very simple. Roger summed it up as "AI may assist your creative work, but it should not replace your creative contribution." and I'm going to gloss that as "Make AI your servant, not your master." It's a tool, much like spell-checkers or image editing software. 

Here's an example, from this very post, of a totally legit use of AI no-one is likely to have problems with. (And even as I type, I know someone is taking umbrage with at least two words in that last sentence...) 

In the earlier paragraph, I was going to say "...and Paint.net"  because that's the app I use but then I thought I really ought to use a generic description rather than a brand name. Only I didn't know what people generally called programs like Paint.net.

So I googled it and an AI, presumably Gemini although it didn't introduce itself (Rude!), told me "These programs are called raster graphics editors or image editing software." I didn't like the sound of "raster graphics editors", which didn't seem like anything a lay-person would say, so I picked "image editing software", which sounded vaguely familiar and not so much like something an AI would have made up.

I'd call that an acceptable use of AI. It's very definitely acceptable under the rules. Asking AIs for advice, guidance, clarification or even suggestions is okay. I mean, asking is okay. I'm not saying the answers they give you will be. It's a crap-shoot still.

More likely to get me some side-eye but still well within the rules is the picture of a badger I used up there to make my little joke. I had the highly amusing idea of adding an "r" to the phrase "Community Builder Badge", a bit like the old "Lost Consonants" feature that used to run in The Guardian back when I was working somewhere that provided free newspapers for the staff to read at lunchtime, only in reverse. (Yes, Victoria. Free papers. It was the '90s. A different world...)

The joke really needed a picture but if I tried to draw a badger it'd be more likely to come out looking like a bagel, so I asked an AI to draw one for me. And I think it did a pretty good job. Probably nicked it from somewhere but then I've been "borrowing" images and fucking them up in Paint.net here for years and no-one's ever said anything. 

It's a tradition that long pre-dates blogging. I was doing it with found images, SprayMount, a scalpel and a photocopier nearly fifty years ago. In that respect, AI's just another photocopier to me.

Under the new rules, AI Community Builder Badger is permissible, although I'll lay good money a few people will be hissing and booing just at the thought. (And now I want to go generate an "AI Community Builder Badger" too. For all the angst over AI, it's still fair game for a cheap laugh in my book.)

Not all blogs are literary, though. In the past we have had several that featured almost no writing at all, relying instead on nothing but images. For a blog like that, AI images are not allowed. (I'm not sure if an image-focused blog would be entitled to have AI write the captions or the linking text. It would only seem fair...)

But let's not get bogged down in pettifogging, nit-picking detail, hugely entertaining though some of us (Well, me, at least.) may find it. The whole point of Blaugust is that it's a celebration of blogging and an encouragement for people to start a blog, dust off an old blog, get some extra use out of the blog they already have or just generally carry on blogging as usual but in company.

The event is all about inclusion and encouragement. No-one's going to be policing any of these rules beyond the minimum necessary to keep the whole thing on the rails. The badges rely on self-certification and trust. 

The absolute bottom line for all of it is "Don't be a dick", to which I'd add the other golden rule - "If you feel uncomfortable posting something, don't." 

In other words, we all know where the boundaries are, both our own and the community's. And we know they're there to keep us safe. Stick within them and you'll find there's more than enough space to play.

And play is what you should do. Have fun. Try new things. Experiment.

 Blaugust is a safe space. And it only comes around once a year. Make the most of it!

 

AI used in this post. Community Builder Badger! I love him already. I might get Gemini to knock up one of those picture books with him in it. 

But for the single image in this post I used a freebie I had for GPT Image 2 Low at NightCafe.  The prompt was "Community Builder badger. A socially-minded badger in overalls, wearing a hard hat and possibly carrying a hammer. 1930s childrens' book illustration." All settings, weights etc left on default.